Photofestival is the Milanese exhibition dedicated to fine-art photography promoted by AIF – Associazione Italiana Foto & Digital Imaging.
Born in 2007 as “Fuorisalone” of Photoshow – the main Italian event of the Imaging world – Photofestival has since acquired its autonomy and annual cadence, establishing itself as the most important and abounding Milanese event totally dedicated to photography.
In these ten years Photofestival has seen the involvement of 171 private galleries, 34 institutional spaces, 11 museums and 75 exhibition spaces (libraries, bookshops, schools, showrooms, association headquarters) that opened themselves to photography, giving life to 1.040 exhibitions by 720 authors, more than a hundred of whom international. Photofestival has featured not only many renowned photographers but also many emerging talents who were given the opportunity to exhibit for the first time.
The idea behind the project is to involve and combine the forces of all the best cultural operators (gallery owners, critics, photographers, collectors, enthusiasts) by offering them the opportunity to organize exhibitions and initiatives, which are then brought together as a single event. After so many years Photofestival has thus acquired a recognized role not only as a catalyst for others’ initiatives but also as an entity capable of presenting and producing signature exhibitions in its own right, thus concentrating the best photographic offerings in the space of two months.
Photofestival’s itinerary spreads throughout the city and metropolitan area of Milan, involving, in addition to the major art galleries, museums and public and private exhibition spaces, some important historical buildings of Milan, the titular “Palaces of Photography” (Palazzo Bovara, Palazzo Castiglioni, Palazzo Giureconsulti and Palazzo Turati).
Another aspect of great importance and focus is the rich italian/english illustrated catalog, that is distributed free of charge in all the exhibition spaces and in the most relevant spots in the city, and that constitutes a tool for the promulgation of photographic culture.
Photofestival can count, in addition to the support of AIF, on the collaboration with Confcommercio Milano and with the Chamber of Commerce of Milan, and is promoted under the Patronage of the Municipality of Milan.